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Swiss fund boutique AMG becomes Serafin Asset Management Ltd

  • Closer cooperation between the Frankfurt and Zug locations
  • Unified brand identity for bundled activities in the DACH region

Frankfurt/Zug, 16 March 2023: The strategic cooperation between Serafin Asset Management GmbH, Frankfurt am Main (Germany) and AMG Fondsverwaltung AG, Zug (Switzerland), which was already initiated in September 2022, will be further expanded.

As planned, Serafin Asset Management Holding GmbH, Munich (Germany) increased its stake in AMG Fondsverwaltung AG at the end of February 2023 and now holds 75 percent of the company shares. As part of a unified market presence, AMG Fondsverwaltung AG will now be renamed Serafin Asset Management Ltd with offices in Zug and Nyon (Switzerland). The current founding shareholders will continue to be associated with the company.  

Silvio Halsig (co-founder Serafin Asset Management) on the move: "We are taking the opportunity to evolve AMG into the Serafin Asset Management brand in order to better reflect the breadth of our combined strategies and demonstrate our strong conviction in the expertise of our experienced colleagues."

No changes for investors

For Marcel Weiss (CEO Serafin Asset Management Ltd), the process is ideal: "The change creates further transparency for our clients in terms of group affiliation. The rebranding unifies and strengthens the brand presence and supports the cooperation of our teams at both locations in Frankfurt and Zug."

The equity investment strategy recently voted among the top ten portfolio managers in the German-speaking region by Forbes Magazine regarding "Innovation" and the multiaward-winning funds will of course remain active, nothing will change for investors. "For our locations in Zug and Nyon, the change of name does not result in any changes with regard to our fund business. Our organization and the associated personnel responsibilities in portfolio management and sales will remain the same. The fund names will also remain unchanged," Weiss continues.  The group companies manage assets totaling around one billion euros (as of February 23).

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